Shhh, we’ve got a secret to tell you… Gloria Marigo has photographed Roxy S. in all her mega-dreamy hiding places but only you are allowed to see them! Secrets were made for sharing though, right?

Photographer: Gloria Marigo Babe: Roxy S.@2morrow models Milan Stylist: Federica Cerri Make up/hair stylist: Carla Curione

 

A SUPER KAWAII CHAT WITH AYUMI SETO! ˚‧*♡ॢ˃̶̤̀◡˂̶̤́♡ॢ*‧˚

We sat down and had a chat with Ayumi (the amazing designer behind Aymmy in the batty girls) at the HYPER JAPAN event in London.

Superhero Mag: Hi Ayumi! ^_^

Ayumi: Hi Hi!

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SHM: We’re having a hyper-kawaii time here at HYPER JAPAN! How’s it all going?

Ayumi: Hyper Japan has been great! It has been nice to meet so many new people from the UK! I love London <3

Superhero Mag: Okay, so can you tell us a little bit about yourself, for those who might not know?

Ayumi: I’m a model and designer for Aymmy in the batty girls!

SHM: We’re in love with Aymmy in the batty girls’ apparel line! What’s this brand all about?

Ayumi: It pretty much epitomizes American pop culture, but with a nostalgic and retro feel 

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SHM: Coooool! We love how funky and colourful the designs are. Where do you draw inspiration exactly?

Ayumi: Well… for instance, last spring it was inspired by 1950s pin-up style and American diner culture… Films like ‘Grease’ (1978), ‘American Graffiti’ (1973) and ‘Cry baby’ (1990) really inspired me!! But I would say each collection reflects a different part of the American culture!

SHM: How would you say it incorporates the harajuku style?

Ayumi: Well, all girls in harajuku don’t really follow trends, they make their own and just express themselves in many ways. I like that! The Aymmy brand is the same inthat it might incorporate a bit skate, punk, and rock here and there… along with pop art, junk food and sports… but always in a playful way!

SM: Have you been inspired by UK culture/fashion at all?

Ayumi: Very much so! The autumn collection coming out soon makes reference to the 1970s/80s period with music inspiration such as the Sex Pistols, The Clash, The Damned, and RAMONES, etc

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SHM: Nice! We can’t wait to see the next phase of Aymmy in the batty girls! Are there any designers that inspired you?

Ayumi: Vivienne Westwood, Jeremy Scott and Moschino!

SHM: We totally agree on those ones! Okay, last question: We at SUPERHEROmag are big fans of Adventure Time and other kawaii cartoons. We wanna know: what’s your fave cartoon?

Ayumi: I love Archie comics [haha] they are actually inspiration for the ‘Aymmy’ character (from Aymmy in the batty girls)

SHM: Super! Thanks so much for chatting with us today! 

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all the cute polaroids and text by kttygrl

Follow her instagram!

A playlist for all the Kung Fu fighting dancing queens
Just click the picture and dance! 
@wagicmagic

A playlist for all the Kung Fu fighting dancing queens

Just click the picture and dance! 

@wagicmagic

One of my fave superbabes, Japanese style icon and model Hirari Ikeda oozes creativity in this beauty how-to video! Hirari is known for her constantly changing hairstyle and looks, from shaved hair to knee length braids this girl has rocked it all~! Coating her bleached locks in glitter gel is just one of her many looks, check out her Tumblr and Instagram for more inspo! What’s your morning beauty routine? またね~ hannah ʕ•̫͡•ʔ♡*:.✧

I was asked by Stockholm based Suzywan Deluxe jewelry brand to shoot her dreamy pieces’ lookbook, so I spent an afternoon with our beautiful girl Donnika in my fairy room. 

I die for her pastel colours, fringes, glitter, clear forms, fresh&future vibe… and the fact that they are handcrafted by Suzzane and her boyfriend Isak in their studio,which i saw on skype :p

Donnika and I styled the lookbook featuring Juju Jellies and Roxy (thanks to Coffin on Cake PR), Mimili tops, Ahida Agirre pink top, Beanie Babes Club ‘princess’ cap and our own clothes.

Shop.suzywan.com

Love

Ahida xx