We sat down and had a chat with Ayumi (the amazing designer behind Aymmy in the batty girls) at the HYPER JAPAN event in London.
Superhero Mag: Hi Ayumi! ^_^
Ayumi: Hi Hi!
SHM: We’re having a hyper-kawaii time here at HYPER JAPAN! How’s it all going?
Ayumi: Hyper Japan has been great! It has been nice to meet so many new people from the UK! I love London <3
Superhero Mag: Okay, so can you tell us a little bit about yourself, for those who might not know?
Ayumi: I’m a model and designer for Aymmy in the batty girls!
SHM: We’re in love with Aymmy in the batty girls’ apparel line! What’s this brand all about?
Ayumi: It pretty much epitomizes American pop culture, but with a nostalgic and retro feel
SHM: Coooool! We love how funky and colourful the designs are. Where do you draw inspiration exactly?
Ayumi: Well… for instance, last spring it was inspired by 1950s pin-up style and American diner culture… Films like ‘Grease’ (1978), ‘American Graffiti’ (1973) and ‘Cry baby’ (1990) really inspired me!! But I would say each collection reflects a different part of the American culture!
SHM: How would you say it incorporates the harajuku style?
Ayumi: Well, all girls in harajuku don’t really follow trends, they make their own and just express themselves in many ways. I like that! The Aymmy brand is the same inthat it might incorporate a bit skate, punk, and rock here and there… along with pop art, junk food and sports… but always in a playful way!
SM: Have you been inspired by UK culture/fashion at all?
Ayumi: Very much so! The autumn collection coming out soon makes reference to the 1970s/80s period with music inspiration such as the Sex Pistols, The Clash, The Damned, and RAMONES, etc
SHM: Nice! We can’t wait to see the next phase of Aymmy in the batty girls! Are there any designers that inspired you?
Ayumi: Vivienne Westwood, Jeremy Scott and Moschino!
SHM: We totally agree on those ones! Okay, last question: We at SUPERHEROmag are big fans of Adventure Time and other kawaii cartoons. We wanna know: what’s your fave cartoon?
Ayumi: I love Archie comics [haha] they are actually inspiration for the ‘Aymmy’ character (from Aymmy in the batty girls)
SHM: Super! Thanks so much for chatting with us today!
all the cute polaroids and text by kttygrl
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